Sunday, May 30, 2010
They say all good photography begins with a good client. In the case of Massachusetts Association for the Blind it is doubly true. Their assignment to tell the story for their traumatic head injury division was the perfect storm: an extremely compelling story combined with a reliance on images to communicate.
The challenge to bring together photography & sound & graphics in a cinematic way for their gala & additional marketing put the Lou Jones Studio to the test. Insinuating ourselves into the volatile lives of physically & mentally impaired adolescents, submerging ourselves into the medical politics, producing an original soundtrack, & designing a cohesive multimedia piece on the tight deadline was both stressful & enjoyable.
We had to shoot like a photojournalist & still produce a fully commercial product. Rather than rely on a vocal soundtrack, we needed powerful graphics to convey the story. Additionally we had to hide or obscure the identities of several of the subjects for legal reasons but never subordinate the integrity of the photograph.
Multimedia is like jazz. It is unfettered by traditional preconceptions. The new technologies allow us entirely new ways to communicate. It is not moving pictures but pictures that move.
Thriving After Brain Injury from Lou Jones on Vimeo
Mass Association for the Blind